QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from printed media and drive users to your mobile site or mobile landing page. You see many QR Codes in magazines and newspapers, brochures, P.O.S. Displays, on billboards, or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), the ability to sign up for coupons or giveaways, drive you to a video to see a trailer for a movie or any video pertinent to a business or offering.
The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, Smartphone’s can scan them.
The cell phone needs a QR code reader. It takes literally 20 seconds for someone with an iPhone, Android, or any other Smartphone to find and install the reader. And Yes they are FREE!
If you add them to your website, the search engines will see that your pages have changed, and that you are updating pages. The search engine will see a new image and index it accordingly. At some point soon, the search engines will likely recognize QR codes and possibly index the content in them.
Your business, no matter how small or large, could use QR codes in a number of ways. You might auto generate one next to every product in your store so individuals can gather additional product details, the number to call and the URL link to the page so they can show their friends on their cell phone. You could add one to your business card containing your contact details so its easy for someone to add you to their contacts on their cell phone.
Add them to any print advertising, flyers, posters, invites, TV ads etc containing: